OpenSynonym

tagline

/ˈtæɡlaɪn/

NOUN

1. A memorable advertising slogan

A short, memorable phrase used in advertising, marketing, or branding to communicate the identity, message, or main appeal of a product, company, service, or campaign.

1.1. Brand and business identity

A concise phrase associated with a company, product, or brand that expresses its identity, values, or unique selling proposition.

Synonyms

Examples

  • The company's catchy tagline perfectly captured its brand essence.
  • The marketing team developed a memorable tagline to distinguish the product from its competitors.

Related Words

1.2. Advertising and promotional message

A brief, persuasive phrase used in advertisements, promotional campaigns, or product presentations to attract attention and communicate a central marketing message.

Synonyms

Examples

  • The campaign's powerful tagline resonated with audiences and encouraged interest in the product.
  • The restaurant's tagline promised a memorable culinary experience.

Related Words

NOUN

2. A memorable concluding line or punchline

A short, memorable statement used as the concluding line of a joke, performance, or piece of communication.

2.1. Humorous punchline

The final witty or amusing remark in a joke or humorous story, intended to deliver the main comic effect.

Synonyms

Examples

  • The comedian ended the joke with a clever tagline that made the audience laugh.

Related Words

  • humor
  • joke
  • comedy
  • wit
  • repartee

2.2. Recurring signature statement

A short quotation or personal expression habitually added to the end of emails, online posts, or messages to convey personality or a recurring idea.

Synonyms

Examples

  • He included an inspirational tagline beneath his name in every email.
  • Her familiar tagline appeared at the end of all her online posts.

Related Words

NOUN

3. A rope used to control suspended cargo

A light rope attached to cargo or an object being lifted by a crane, used to guide its movement and prevent uncontrolled swinging or rotation.

3.1. Crane lifting and cargo control

A rope attached to a suspended load so workers can guide its direction, stabilize its movement, and reduce swinging while it is being lifted or lowered.

Synonyms

  • guide rope
  • handling line
  • control line

Examples

  • The ground crew used a tagline to keep the suspended container from swinging during the crane lift.
  • Workers held the tagline to guide the cargo safely into position.

Related Words

VERB

4. Supplying something with an advertising slogan

To provide a product, service, or organization with an advertising slogan or to promote it using a particular descriptive phrase.

4.1. Creating and assigning a brand slogan

Giving a product, company, or service a distinctive promotional phrase intended to communicate its identity or appeal to customers.

Synonyms

Examples

  • The agency taglineged the new product with a phrase emphasizing its simplicity and reliability.

Related Words