/ˈjɑrdstɪks/
NOUN
Straight measuring rods that are thirty-six inches or one yard long, used to measure lengths and distances.
Rigid measuring instruments marked in inches and yards, used to measure objects, materials, or distances.
NOUN
Standards, criteria, or measures used to judge, evaluate, or compare the quality, performance, or value of something.
Reference standards or measurable criteria used to assess the performance, progress, or effectiveness of individuals, teams, or organizations.
Established principles, reference points, or ideals used to determine whether something meets expectations or represents an acceptable level of quality.