/ɡeɪnz ɡraʊnd/
VERB
To increase in acceptance, support, popularity, or influence among people or within a particular group.
Describing an idea, belief, movement, or practice that gradually attracts greater public acceptance or support.
Describing a person, organization, political movement, or brand that becomes increasingly influential or strengthens its position relative to others.
VERB
To advance toward a destination, objective, or desired result by making progress or covering distance.
Moving forward or making measurable progress toward a goal, destination, or intended outcome.